WHS at Navitas

Adidas is one of the oldest and top brands in the sports and footwear market. Adidas has various products, and the major product is footwear which comes in various designs and styles. The aim of Adidas is to be the best sports brand in the world and give the best footwear to their customers which has the combination of technology and design. The consumer is at the heart of everything that Adidas does. The brand strives to build a strong image, trust, and loyal consumers by constantly developing desirable products and inspiring experiences. Adidas has used all the traditional advertising medium like television ads, billboards, social media, printouts etc. to grab consumer’s attention. However, the same strategies are used by many other brands in the market making it harder for the companies to capture the attention of valuable audience. Upon understanding the competitive market scenario apart from traditional medium, Adidas opted for different approach like storytelling as marketing con...

Constructing Infographic using Canva.  We can use Canva to construct the infographic. Canva allows us to design and download infographics in any size and file format. It has a library of pre-built infographics ranging in presentation styles and data types. Following are the steps to construct an infographic. First step is to open a free Canva account. Start by creating a design Choose an infographic template. We can create new one or chose from pre-built templates. After choosing the template, Canva will roll out a list of layout from where we can choose our designs. After selecting the design, we can choose eye-catching background and customize the fonts.  We can add graphical elements using Canva. Canva has library of graphical elements to chose from. After completing the infographic it can be shared via link or it can be downloaded. Inserting Infographic in Blog There are different ways to insert the infographic in a Blog.  1. We can download the image and insert in th...